The Podcast for the Ag Sales Professional

An agriculture podcast dedicated to selling in agribusiness.  This Ag podcast focuses on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.

Do I turn left or right? Sitting at the stop sign at the end of my neighborhood road, I paused.  At 9 a.m. the roads were quiet and there was no hurry for me to move.  That was good because I really didn’t know where I was going.  So, I paused.  While sitting there, I […]

Don’t get caught in them any longer We have all been there.  Often, we may even be the cause of them.  Whoever caused them, it doesn’t matter now.  You are on the sales call, the conversation topic is one of those dead-end topics, and now you are stuck in it.  On and on it goes, leading […]

Are you passing or failing your customer’s test? Every day, an army of Ag salespeople drive up and down the county roads in search of sales.  Driving down the farm driveway, pulling into the agribusiness parking lot, and calling-texting-zooming with customers through the latest technology. All of us are out there making variations of these […]

It’s a very fine line There is a very fine line in the sales world that surrounds upselling.  Over the years, most of us have heard about the positive financial and sales results that go with upselling.  We train our salespeople and our customer service teams to engage in this strategy.  However, and this is […]

3 Lessons in 1 Cold Call Audiences and sales training workshops always seem to enjoy the adventure I share about my first day in sales.  Preparing for my transition into a sales role, I heard one recommendation over and over again.  “Greg, you need to prospect, a lot!”  Being an overachiever, I thought I would […]

The greatest sales method for growing your business Several years ago, my wife and I got hooked on watching the weight loss reality shows, Biggest Loser and Extreme Weight Loss. I learned one very important lesson from them.  No matter where you are, no matter how bad your current situation is, and no matter how […]

Listen or watch my interview with Alyx Selsmeyer Join us as we discuss Alyx’s agribusiness career from Wisconsin dairy farm kid to selling tractors and equipment in the US and Australia. How she made the big decision early in her career to journey to Australia and cover a very large and diverse market in Australia […]

The subtle view that makes a world of difference If you answer yes to any of the below questions, then this article is specifically written for you.  Also, if you are a sales manager and you answer yes for any of your salespeople, then this article is definitely written for you. Listen in as we […]

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