The Podcast for the Ag Sales Professional
An agriculture podcast dedicated to selling in agribusiness. This Ag podcast focuses on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.
The 2 questions you need to answer before stepping on the farm On day one of any sales career, never leave the office until you have a good answer to the following question, “Who do we sell to?” After discussing the answers to the “Who” question, I want you to ask the “Why” question. That […]
Lessons from reality TV to help you become a better Ag Sales Professional Rebuilding your overweight and underperforming territory Many years ago, I was running hills on a training run to get ready for my 7th marathon. As I did, something snapped in my ankle and suddenly I was in extreme pain and couldn’t put […]
Do I turn left or right? Sitting at the stop sign at the end of my neighborhood road, I paused. At 9 a.m. the roads were quiet and there was no hurry for me to move. That was good because I really didn’t know where I was going. So, I paused. While sitting there, I […]
Don’t get caught in them any longer We have all been there. Often, we may even be the cause of them. Whoever caused them, it doesn’t matter now. You are on the sales call, the conversation topic is one of those dead-end topics, and now you are stuck in it. On and on it goes, leading […]
Are you passing or failing your customer’s test? Every day, an army of Ag salespeople drive up and down the county roads in search of sales. Driving down the farm driveway, pulling into the agribusiness parking lot, and calling-texting-zooming with customers through the latest technology. All of us are out there making variations of these […]
It’s a very fine line There is a very fine line in the sales world that surrounds upselling. Over the years, most of us have heard about the positive financial and sales results that go with upselling. We train our salespeople and our customer service teams to engage in this strategy. However, and this is […]
3 Lessons in 1 Cold Call Audiences and sales training workshops always seem to enjoy the adventure I share about my first day in sales. Preparing for my transition into a sales role, I heard one recommendation over and over again. “Greg, you need to prospect, a lot!” Being an overachiever, I thought I would […]
The greatest sales method for growing your business Several years ago, my wife and I got hooked on watching the weight loss reality shows, Biggest Loser and Extreme Weight Loss. I learned one very important lesson from them. No matter where you are, no matter how bad your current situation is, and no matter how […]