The Podcast for the Ag Sales Professional

An agriculture podcast dedicated to selling in agribusiness.  This Ag podcast focuses on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.

“I sure hope another salesperson stops by today!” Listen in today to get help with one of your biggest dilemmas.  One of the most common reasons for not prospecting or cold calling is that salespeople don’t want to be pushy, salesy.  They don’t want to be a bother. As salespeople, we want to be wanted. […]

Interview with Pat Sullivan from AgVend Listen in as we discuss Ag tech software and how it can make you more efficient so you can get on more farms and help more customers. Not to mention making sense of all the data you have so you can make better more informed decisions Key Interview Times: […]

How to navigate the deep waters of selling in agribusiness Today, as you jump into your pickup and venture out into your sales territory, remember that there can be some treacherous waters out there.  These waters are filled with dangerous reefs, strong currents, and menacing creatures.  But they are also filled with opportunities, new worlds, […]

How to differentiate from competitors and increase your selling success One of my favorite training points with any audience is on the subject of differentiation.  It should be the first step in your sales career because it completes the most important phrase in your vocabulary: “Customers hire me to _________ when they want (because) ___________.” […]

3 sales math equations to make you more successful when selling in agribusiness Several years ago, I wrote the blog, “Sales Math”.  The reason I wrote it was the lack of understanding that I saw in new and experienced salespeople alike.  When coaching or training a salesperson, I explore their understanding of these basic equations.  […]

3 Frequently Asked Questions I get as a sales trainer and coach Listen in as we cover some highlights and tips to help You with these common questions!

7 Benefits of going from a salesperson to The Trusted Advisor in your market Listen in as we discuss the 7 Benefits and the 7 Essential Selling Skills to becoming a Trusted Advisor in your market

“Pain Relief” for the Ag Sales Professional As humans, we spend a lifetime avoiding pain as much as possible.  Our two biggest motivators are seeking pleasure and avoiding pain.  In sales, when you pick up the keys to the company pickup truck and agree to go forth and sell, you are now going to experience […]

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