The Podcast for the Ag Sales Professional

An agriculture podcast dedicated to selling in agribusiness.  This Ag podcast focuses on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.

2 requirements to win sales and influence customers with an aggressive approach The best salespeople I know are very aggressive.  I didn’t say they were pushy, salesy, or annoying to their customers. Quite the opposite.  Their customers love them for their aggressive style.  Often, when I am brought in to work with a sales team, […]

Quit talking and let them test drive your products The picture enclosed is what I drew up as the order of learning.  As someone who runs training programs every week, I needed some way to explain to my audiences the importance of putting their customers in the driver’s seat of their products.  Your customers are […]

Your personal brand is as important as your company or product brand You may not realize it but you have a brand.  Just like your company or the products you sell, your customers have an image (brand) in their minds when they think about you.  Many companies think they own their brand. We can certainly […]

 “I can’t…” is often the problem Before any sales training workshop, I have attendees fill out a self-assessment.  On it, they rank themselves from weak to strong in many different selling skills.  Then, I interview several of those salespeople to get a better understanding of their role, their territory, and their challenges.  These skills are […]

Selling techniques to brighten the dark days of winter The dead of winter is upon us in the northern hemisphere and it can seem a long way off until spring warms us up.  The darker days of January and February can bring a mental cloud over our daily mood.  That cloud shows up to your […]

A new look at setting goals and achieving your sales success Is goal setting a struggle for you? Or maybe you have been setting goals and not hitting them?  In January, a lot of us sit down for our annual review and our annual goal-setting session.  Listen to today’s podcast for some unique thoughts on […]

Interview with Jodi Lynch Findley: Key points to improving your Ag career Are you a young-career-minded agribusiness professional? Then listen in as Jodi Lynch Findley joins me on today’s podcast to discuss: For more info and to listen to her podcast: to connect on LinkedIn:

Tell yourself a new story to increase sales confidence Storytelling is a very powerful tool in your sales arsenal.  You can quickly use them to win over a prospect or convince a customer to follow your advice.  (If you haven’t yet developed this critical selling skill, I highly recommend you do.)  Yet, few salespeople understand […]

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