The Podcast for the Ag Sales Professional
An agriculture podcast dedicated to selling in agribusiness. This Ag podcast focuses on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.
Set the bar low to build daily selling skills that stick! We hear it every day, “Shoot for the stars…. Reach for the stars….Aim High…..Set your sights high…..Dream big.” Even the famed Herb Tarlek told us to, “Think big to be big”, on the 1970s sitcom WKRP in Cincinnati. While those sound great, most people […]
An easy way to better understand your customer Listen in as we discuss some of the easiest and most productive sales questions to ask. Great for prospects and current customers. Even those long-term customers, you think you have a great relationship.
5 action items to consider when inheriting customers or a territory Most of us began our sales career by inheriting a set of customers in our sales territory. You signed on and were most likely given a list of customers to call on in your designated territory. In Ag, we are typically given a geographic […]
Do what every customer wants their salesperson to do Every customer or prospect you meet feels the same way about you when you call on them. “Hear me now. Sell me later”. As salespeople, we struggle with this concept. We get pressured by our customers to speed up the sales call. Customers might ask us […]
7 Ways you can make this the “The most wonderful time of the year” It’s the week before the Christmas Holidays and I have several questions for you: If you are older than 12, then the answer to all three questions is “No”. Let’s just summarize this entire situation as a stressful tradition. We are […]
Do your customers understand the downside of not buying your products from you? Do you know how to build the case for buying your product line? And buying it from you? With narrow profit margins, every decision your customer makes is critical to this year’s financial results. That means fear plays a big part in […]
Interview with Kevin Hubschmann on how to improve your selling skills through improv and open mic nights Even if you don’t want to become a comedian or an improv actor, if you are in sales, you can learn valuable skills by studying and practicing their methods. If you have followed my weekly articles and podcasts, […]
Recharge your prospect funnel by going from ABC to ABP In the classic sales movie, Glengarry Glen Ross, we are told to: “ABC – Always be Closing”. Some salespeople and sales managers like this advice because it sounds hard-nosed, as if you are really driving toward sales goals. True, but not a practical approach in […]
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