The Podcast for the Ag Sales Professional
An agriculture podcast dedicated to selling in agribusiness. This Ag podcast focuses on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.
It’s a primary role for every Ag Sales Professional The problem: Working with Ag sales teams over the last 30 years, there is one common theme that runs through every one of those teams. Most salespeople prefer to call on current customers at the expense of prospecting. It doesn’t matter if they are selling agronomy, […]
And 7 years of running a sales training service I know I don’t look old enough to have been in sales for 58 years, but I am. Soon, I will turn 58. And I have been in sales my whole life. So have you. And so has everyone you meet. The reason for this topic […]
“Does your product solve a producer’s problem?” Customers purchase solutions to their problems! No problem…..No Purchase Listen in as we discuss the importance of understanding the problem that your product solves. A recent Ag Tech webinar prompted this topic. This lesson could be helpful for you as your company launches new products or services.
Unique thoughts that can help you when selling on-farm Sounds crazy, but to achieve success, you have to put up with spending 99% of your time on tedious, monotonous, and boring tasks just to have that 1% of successful moments. Listen in as I go through this topic and the other two thoughts to help […]
Lessons learned from a fan poster Last weekend, I had the great pleasure of competing in another Ironman race. As always, thousands of fans lined the streets and cheered us on as we swam 2.4 miles, biked 112 miles, and finally capped it all off with a 26.2-mile run. Fans and the posters they hold […]
Just like an annual physical, we need to stop at some point and take some tests, check the numbers, evaluate the business, review our results, and set goals for the new year. This is part preventative and part proactive. Listen in as we go over some of the tests and analysis you should look at […]
“I sure hope another salesperson stops by today!” Listen in today to get help with one of your biggest dilemmas. One of the most common reasons for not prospecting or cold calling is that salespeople don’t want to be pushy, salesy. They don’t want to be a bother. As salespeople, we want to be wanted. […]
Interview with Pat Sullivan from AgVend Listen in as we discuss Ag tech software and how it can make you more efficient so you can get on more farms and help more customers. Not to mention making sense of all the data you have so you can make better more informed decisions Key Interview Times: […]
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