Tag: Greg Martinelli

Part 3 How to build Emotion Value An old sales adage says, “Every purchase is an emotional decision justified with logic”.  It implies that humans are emotional and are driven to purchase based on their emotions.  They want to feel like they are making the most rational decision based on financial/business factors.  However, emotions are […]

Part 3 How to build Emotion Value An old sales adage says, “Every purchase is an emotional decision justified with logic”.  It implies that humans are emotional and are driven to purchase based on their emotions.  They want to feel like they are making the most rational decision based on financial/business factors.  However, emotions are […]

Time Value Have you ever heard: “Time is money”? Do you believe it?  Have you ever stopped to consider how much your time is worth in real dollars?  What about your customer?  What dollar value do they put on their time? Well, if you haven’t thought about these questions before, you might be missing out […]

Time Value Have you ever heard: “Time is money”? Do you believe it?  Have you ever stopped to consider how much your time is worth in real dollars?  What about your customer?  What dollar value do they put on their time? Well, if you haven’t thought about these questions before, you might be missing out on […]

The three components of value in every sale: Dollars-Time-Emotion Have you ever had someone tell you to: “Quit selling on price and sell the value of our products!” As salespeople, we’ve all heard this advice from sales managers, sales trainers, product managers, or social media sales gurus.  It’s so easy to flip that comment out […]

The three components of value in every sale: Dollars-Time-Emotion Have you ever had someone tell you to: “Quit selling on price and sell the value of our products!” As salespeople, we’ve all heard this advice from sales managers, sales trainers, product managers, or social media sales gurus.  It’s so easy to flip that comment out […]

When selling, don’t forget the one person more important than your customer As Ag sales professionals, we wake up every day, jump in the pick up and head out to the farm, ranch or Ag retail store to focus all our efforts on improving the lives of our customers.  Here is the interesting part.  So […]

When selling, don’t forget the one person more important than your customer As Ag sales professionals, we wake up every day, jump in the pickup and head out to the farm, ranch or Ag retail store to focus all our efforts on improving the lives of our customers.  Here is the interesting part.  So does […]

They want you to do a good job at selling to them Here’s a bold thought for today:  Your customer wants you to be a successful salesperson.  They want you to do a good job of selling to them.  They may not act like it, but they truly want you to do well when you […]

They want you to do a good job at selling to them Here’s a bold thought for today:  Your customer wants you to be a successful salesperson.  They want you to do a good job of selling to them.  They may not act like it, but they truly want you to do well when you […]

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