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2022 Focus Area Focus Area #2 – Shift your Sales Approach Today, we cover part two in our three-part series.  Thinking about the difficulties of selling in agribusiness, I reflected back on my past experience as a salesperson, sales leader and training salespeople.  I came up with three areas that I want to focus on […]

2022 Focus Area #1   Bring All your resources to the sale As the Sales Professional, You are the Quarterback of your company’s resources Think about your own buying experiences.  Who would you rather do business with?  One single salesperson who only gives you their knowledge and skills? Or, a salesperson who brings a team […]

7 Benefits of training all your teams in one workshop Agronomy – Feed – Energy – Grain Sales – Marketing – Customer Service Equipment – Parts – Service – Precision Ag Dairy – Beef – Swine – Retail Does your agronomy team connect with your feed team? Does your energy team know who the feed […]

4 Ways to get more from attending  AND  4 Ways to get more from working a booth Originally published in Wisconsin Agribusiness Quarterly Magazine Attending a tradeshow    As in-person conferences come back, we can once again attend our local, statewide and even national tradeshows.  Pre-Covid, we really took them for granted as there were […]

Build a Scalable Territory 4 ways to drive less miles, call on more customers and be a more effective salesperson It sounds too good to be true, but every salesperson can drive less miles, call on more customers, AND be a more effective salesperson by building a scalable territory.   It is very likely that […]

Sales Confidence When meeting with a sales manager, they often tell me they want their salespeople to be more Confident.  They know that if their team is more confident, they will sell more and run into less resistance when calling on customers.  I couldn’t agree more. However, the struggle is that confidence it is an […]

“Thanks, but I’m happy with my current supplier” During most training workshops, we eventually get onto the subject of prospecting and cold calling.  Besides the fear of cold calling, one of the most common struggles I hear from salespeople is all about the “Complacent Prospect”.  By complacent, I mean they are happy with their current […]

Speak to Sell Watch or Listen as I interview Fred Miller Fred has been in the public speaking and coaching speakers for over a decade.  I fact, he wrote the book for most of us when it comes to public speaking, “No Sweat Public Speaking“  Don’t pass up this podcast or webcast because you don’t […]

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