The Podcast for the Ag Sales Professional

An agriculture podcast dedicated to selling in agribusiness.  This Ag podcast focuses on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.

The subtle view that makes a world of difference If you answer yes to any of the below questions, then this article is specifically written for you.  Also, if you are a sales manager and you answer yes for any of your salespeople, then this article is definitely written for you. Listen in as we […]

How a proactive HR resource can shape your company for success People Spark joins us today for insight on how to use your HR (human resources) department to build the culture you want, retain more of your employees, and be more profitable.  As the title says, HR is more than just paperwork.  In many companies […]

What would You tell Yourself,   If you could go back to the beginning of your sales career? Toward the end of many interviews, the interviewer will ask, “If you could go back to the beginning of your career, what would you say to yourself?” I find this to be a very interesting part of […]

And 3 ways to turn them around Every day in the agribusiness world, it happens.  Somewhere out there, good, hard-working salespeople are hustling, having success, doing all the right steps to grow their territory, and then it happens.  A “bad” thing happens to them.  Sometimes it’s their fault.  Sometimes, they happen with plenty of warning.  […]

It’s a primary role for every Ag Sales Professional The problem:  Working with Ag sales teams over the last 30 years, there is one common theme that runs through every one of those teams.  Most salespeople prefer to call on current customers at the expense of prospecting.  It doesn’t matter if they are selling agronomy, […]

And 7 years of running a sales training service I know I don’t look old enough to have been in sales for 58 years, but I am.  Soon, I will turn 58.  And I have been in sales my whole life.  So have you.  And so has everyone you meet. The reason for this topic […]

“Does your product solve a producer’s problem?” Customers purchase solutions to their problems! No problem…..No Purchase Listen in as we discuss the importance of understanding the problem that your product solves. A recent Ag Tech webinar prompted this topic. This lesson could be helpful for you as your company launches new products or services.

Unique thoughts that can help you when selling on-farm Sounds crazy, but to achieve success, you have to put up with spending 99% of your time on tedious, monotonous, and boring tasks just to have that 1% of successful moments. Listen in as I go through this topic and the other two thoughts to help […]

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