The Podcast for the Ag Sales Professional
An agriculture podcast dedicated to selling in agribusiness. This Ag podcast focuses on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.
7 Benefits of training all your teams in one workshop Agronomy – Feed – Energy – Grain Sales – Marketing – Customer Service Equipment – Parts – Service – Precision Ag Dairy – Beef – Swine – Retail Does your agronomy team connect with your feed team? Does your energy team know who the feed […]
8 ways to get more from trade shows 4 Ways to get more from attending AND 4 Ways to get more from working a booth Originally published in Wisconsin Agribusiness Quarterly Magazine Listen in to learn 8 ways to make the most of your next trade show!
Build a Scalable Territory 4 ways to drive less miles, call on more customers and be a more effective salesperson It sounds too good to be true, but every salesperson can drive less miles, call on more customers, AND be a more effective salesperson by building a scalable territory. Listen in to learn […]
Sales Confidence 3 Ways to Develop the Courage to Sell When meeting with a sales manager, they often tell me they want their salespeople to be more Confident. They know that if their team is more confident, they will sell more and run into less resistance when calling on customers. I […]
The Complacent Prospect “Thanks, but I’m happy with my current supplier” During most training workshops, we eventually get onto the subject of prospecting and cold calling. Besides the fear of cold calling, one of the most common struggles I hear from salespeople is all about the “Complacent Prospect”. By complacent, I […]
Speak to Sell Watch or Listen as I interview Fred Miller Fred has been in the public speaking and coaching speakers for over a decade. I fact, he wrote the book for most of us when it comes to public speaking, “No Sweat Public Speaking“ Don’t pass up this podcast or webcast because you don’t […]
Interview with Austin Mattern from Field Reveal Austin works with Ag Retailers as the Eastern Account Manager for Field Reveal. He joins me today to discuss the struggles he sees when working with agronomy sales teams across the eastern US. There is an explosion of Ag Technology going on. Producers as well as their […]
Who influences your customer’s decisions? It’s an easy question. “Who or where do your primary customers go to in order to determine which products and services they use?” A combination of events led me to a concept that hasn’t been emphasized in sales training enough. I call it “Influencer Selling”. First, we all understand “Influencer […]
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