3 Ways to Develop the Courage to Sell
When meeting with a sales manager, they often tell me they want their salespeople to be more Confident. They know that if their team is more confident, they will sell more and run into less resistance when calling on customers. I couldn’t agree more.
However, the struggle is that confidence it is an outcome. It’s an emotion. You can’t tell someone to be confident and have it stick.
In highly competitive markets like agribusiness, salespeople are hit with a lot of resistance (mostly price resistance). They need a deep self-driven confidence that they help their customers. This comes from the knowledge that they bring great solutions to their customer’s problems.
Great! So how do we gain that confidence?