Podcasts

Originally published in Feed & Grain’s Coach’s Corner Blog   It’s not about your Selling Process   Connect better and sell more when you get out of your selling process and get into your customer’s buying process!

Originally published in Wisconsin Agri-Business News – Winter 2018     How do you measure your salespeople?   How do you measure yourself?

  Live up to everything you promised your prospects and customers This is NOT a political article.  It’s all about how to live up to the promises we make as salespeople when trying to sell a prospect.  Find out how you can build trust and win your customer’s vote.

Employ every one of the senses in the selling process Hearing – Sight – Touch – Smell – Taste and …… It’s a tough road out there right now in Ag selling.  You know it better than anyone else.  Most of our customers are up against narrow margins or below breakeven.  Competition is fierce as […]

WHERE DO YOU START WHEN YOU WANT TO CHANGE, BUILD OR REBUILD THIS ASPECT OF YOUR AGRIBUSINESS?         One of the most interesting benefits of training sales teams all over the US is experiencing a wide variety of sales team cultures.  You might think that salespeople are salespeople and sales teams are sales teams.  However, […]

WHAT WOULD A WEBSITE OF YOU LOOK LIKE? One of the first steps in my sales workshop is to have attendees explain what they do, who they do it for and why customers buy from them.  You would be amazed how often this drill stumps the attendees. This podcast helps salespeople understand how their customers […]

If you are struggling to find, training and retain top-performing employees in your agri-business, you are not alone.  Generational shifts, mergers, acquisitions and market disruption have increased the challenge of holding onto an employee for life. Listen in to this podcast as I interview Mark Waschek from Ag 1 Source as we discuss: 00:45 – All about […]

Is the Marketing Department not listening to the Sales Team?  Are Salespeople not selling your products correctly, as promoted by the Marketing Department? Then listen in as Standing Partnership’s Growth Marketing Expert Andrea Shea sat down with Agribusiness Sales Coach Greg Martinelli recently to talk about how to align marketing and sales. Listen to the podcast Sales […]

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