Who influences your customer’s decisions?
It’s an easy question. “Who or where do your primary customers go to in order to determine which products and services they use?”
A combination of events led me to a concept that hasn’t been emphasized in sales training enough. I call it “Influencer Selling”.
First, we all understand “Influencer Marketing”, which is really just a new name for an age-old marketing strategy called Celebrity Endorsement or plain old advertising