It’s a primary role for every Ag Sales Professional

The problem:  Working with Ag sales teams over the last 30 years, there is one common theme that runs through every one of those teams.  Most salespeople prefer to call on current customers at the expense of prospecting.  It doesn’t matter if they are selling agronomy, tractors, crop insurance, feed, or Ag software.  One of their biggest weaknesses is prospecting for new customers.

Listen in as we go over the reasons for this problem and the three solutions to help reduce the problem.

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