The Podcast for the Ag Sales Professional

An agriculture podcast dedicated to selling in agribusiness.  This Ag podcast focuses on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.

Diagnostic Tools for Prospecting in Sales Create your own diagnostic tool for prospects to provide evidence of your value Every salesperson can use some form of a diagnostic tool to help determine the value you bring to a prospect.    Listen in to learn a how    If this podcast helped you on your journey […]

When should I give up on a prospect? How to be persistent and not pushy when prospecting The really short answer:  Never! The question of when to give up on a prospect comes up in almost every sales training workshop I put on.  Normally, it’s during the prospecting portion of the training. I like to […]

4 Lessons to Stand Up and Sell More  Learn how performing at an open mic night can help your selling skills Good news:  You don’t have to participate in an open mic night at a comedy club to learn these lessons.  Bad news:  I did!  In sales training workshops, some of the most important emotional […]

2 Quotes for Salespeople to live by From one salesperson to another, these quotes will help you in your journey in becoming a professional salesperson    Over the years in sales, you drive a lot of miles.  Driving those miles, gives you a lot of time to just think.  A lot of that thinking revolves […]

Do you have good answers to these three questions?           My favorite part of any sales training workshop is the “Understand” phase.  This is the part of the day when we learn how to get better at asking questions.  As good as we think we are, we can always get better […]

How to Drive Less and Sell More Help your customers! Especially when your product list looks like the menu at Cheesecake Factory   Most of us don’t spend enough time with our current customers on buying more of our products and services.  Read the blog article and listen in as we discuss a very simple […]

Sales Complacency Good enough is never good enough in sales   Every year, you will lose 5, 10, 15, 20% of your customers!    You put in the correct number for your company or territory.  Either way, suffice it to say you will lose customers every year.  They retire, pass away, switch to a competitor, or […]

Sales Team Evolution Go-To-Market changes in a post-Pandemic world How will you position your sales team to be successful and profitable for the company? First published in WABA Quarterly Magazine: Summer 2021 issue  In every generation, there is that moment when life will never be the same.  These cataclysmic moments change us forever.  We will refer […]

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