The Podcast for the Ag Sales Professional

An agriculture podcast dedicated to selling in agribusiness.  This Ag podcast focuses on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.

Script and Rehearse Your Questions Want to get better at asking questions and speed up the selling process? In the last five years of training hundreds of salespeople, the one skill that everyone struggles with the most is – asking better questions. Better questions give you better information and allows you to better help your […]

“NO” for an Answer Yes you will take “No” for an answer, or you might get thrown off the farm! Traditional sales training preaches it.  “We don’t take No for an answer”.  Then, we get out in our territory and call on real world customers and prospects.  That’s when we find out the brutal reality.  […]

How to help your customers and your salespeople Join me today as I interview Michele Payn.   Michele spent the last 20 years working at the intersection of the farm and food.  Connecting those that produce our food with those that process it and consume it.  An international speaker and author, Michele sat down with me […]

Sell on the Follow-Up The most important step in the selling process Listen in as we discuss why it’s so important to focus on getting back on the farm or in the buyer’s office.   _______________________________________________________________________________________   Register in advance for this webinar:                           […]

What are you worth as a Trusted Advisor Salesperson? In a world selling commodities, the Trusted Advisor is worth more than a Salesperson.  But how much more?   Salesperson ….  Skilled Salesperson …. Trusted Advisor   Listen in as we discuss the true value and only using that value where it is rewarded with customer […]

Those first 30 Seconds on a Cold Call Do you struggle to start the conversation on a cold call? 6 Steps to opening the conversation and keeping it going During workshops, I’m frequently asked how to start the initial conversation with a customer.  Typically, they are asking about how to open the conversation with a […]

Also available on video.  Click below I recently had the great opportunity to interview Chrissy Wozniak of North American Ag.   Based in Ontario, Chrissy spent her career in agribusiness. She launched a consulting service to help agribusinesses figure out the selling and marketing process. She also launched North American Ag, which is a connection service […]

200th Celebration Celebrating a milestone at Ag Sales Professionals     our 200th article After five years in business, we are celebrating the 200th blog post-article.  I want to thank you – the readers and podcast listeners.  This weekly article is dedicated to the hard work that agribusiness salespeople go through to become the trusted advisors to their […]

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