The Podcast for the Ag Sales Professional

An agriculture podcast dedicated to selling in agribusiness.  This Ag podcast focuses on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.

7 Ways to keep the Sales Fires Burning Whether it’s the dead of winter, the dog days of summer or the middle of a pandemic, you need to keep pursuing the sale But How?  I’m tired…. seeing little progress…. customer complaints are piling up…. Selling in agribusiness is playing the long game.  We typically need […]

The 3 Stages of your Selling Skills Development Most salespeople stop at stage 1 or fall victim to 3.5   In previous articles, we covered the journey segments of a sales career.  In a four-part series, I went through the life and times of the early years, all the way to the later years of […]

How to get comfortable handling the #1 objection salespeople face Price objection remains the #1 problem sales teams face on a daily basis.  In my workshops, coaching sessions, and presentations, price objection is still the one area that every salesperson wants to solve. While it will never go away completely, these two skills will help […]

The 21 Day Selling Skills Challenge Better than a New Year’s resolution and much better than looking back at the highs and lows of 2020 Bonus – For those that complete the challenge – read to the end   If you read my articles or been through one of my training workshops, then you know […]

Who Ya Gonna Call??? Your customer should answer…. “You” In the 1980’s famous song by Ray Parker Jr, he shouts out, “Who ya gonna call”.  Of course, everyone knows the next line to be “Ghost Busters”, a classic comedy.  The lyrics to this song point to a very important concept in selling in agribusiness.  They […]

Alone in a Sea of Customers  Isolated among customers, kids and COVID It’s Thanksgiving week.  You haven’t physically been in front of a customer in weeks or months.  Covid is hitting closer to home than the first six months of the pandemic.  Your rural community has a spike in cases.  Your customers have family members […]

Sales Math  The 4 most important equations you need to know Sales math is a really fun version of mathematics.  It’s easy, it’s rough estimating at times and it gives you that big picture view needed to make major business decisions in your selling efforts. No accounting degree needed.  No debits and offsetting credits to […]

The 7 People you meet when setting sales goals Learn how each of them can help you on your journey Last time, we discussed how you can view goal setting in regards to growing your sales.  Here’s the link to the article “Goal Setting in Sales” and the Podcast.  This article will help you understand the […]

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