Communication vs. Sales Communication:  What’s the difference?

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    There is a difference between communicating and communicating to sell.  Becoming effective at sales communication is critical to every salesperson.  It’s the skill that gets us to the heart of what we do; help customers.

In their self- assessments, many salespeople will often tell me that they are good at communicating with prospects and customers.  They feel comfortable meeting with customers, striking up a conversation, and building relationships.

Yet, then they tell me they find it difficult to ask high value questions, closing style questions, or uncover needs.  After recognizing this pattern with many sales teams, it struck me as odd.  How can you be good at communicating and building relationships, but be bad at asking high value sales questions, and closing style questions?

   Listen in to learn how to start communicating effectively to sell!