The Podcast for the Ag Sales Professional

An agriculture podcast dedicated to selling in agribusiness.  This Ag podcast focuses on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.

What are you worth as a Trusted Advisor Salesperson? In a world selling commodities, the Trusted Advisor is worth more than a Salesperson.  But how much more?   Salesperson ….  Skilled Salesperson …. Trusted Advisor   Listen in as we discuss the true value and only using that value where it is rewarded with customer […]

Those first 30 Seconds on a Cold Call Do you struggle to start the conversation on a cold call? 6 Steps to opening the conversation and keeping it going During workshops, I’m frequently asked how to start the initial conversation with a customer.  Typically, they are asking about how to open the conversation with a […]

Also available on video.  Click below I recently had the great opportunity to interview Chrissy Wozniak of North American Ag.   Based in Ontario, Chrissy spent her career in agribusiness. She launched a consulting service to help agribusinesses figure out the selling and marketing process. She also launched North American Ag, which is a connection service […]

200th Celebration Celebrating a milestone at Ag Sales Professionals     our 200th article After five years in business, we are celebrating the 200th blog post-article.  I want to thank you – the readers and podcast listeners.  This weekly article is dedicated to the hard work that agribusiness salespeople go through to become the trusted advisors to their […]

Using DISC in Sales Using the four personality styles to improve your selling skills &  Which Style makes the best Salesperson? If you are looking for a quick way to improve your selling approach with customers, take a look at the DISC Assessment.  Most of us have gone through a personality assessment of some kind […]

How to sell…..  when self-doubt is screaming at you Listen in as we cover these 6 moments Confidence Moment #1:  Making the phone call or turning down the driveway on a cold call Confidence Moment #2:  Going back or calling a prospect to gain the second appointment Confidence Moment #3:  Asking a Closing style question […]

7 Ways to keep the Sales Fires Burning Whether it’s the dead of winter, the dog days of summer or the middle of a pandemic, you need to keep pursuing the sale But How?  I’m tired…. seeing little progress…. customer complaints are piling up…. Selling in agribusiness is playing the long game.  We typically need […]

The 3 Stages of your Selling Skills Development Most salespeople stop at stage 1 or fall victim to 3.5   In previous articles, we covered the journey segments of a sales career.  In a four-part series, I went through the life and times of the early years, all the way to the later years of […]

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