How to differentiate from competitors and increase your selling success

One of my favorite training points with any audience is on the subject of differentiation. 

It should be the first step in your sales career because it completes the most important phrase in your vocabulary:

“Customers hire me to _________ when they want (because) ___________.”

Listen in as I go over how to fill in the answers to this statement and why it’s so important to your selling skills

Podcast: Play in new window | Download