Lessons learned from a fan poster

Last weekend, I had the great pleasure of competing in another Ironman race.  As always, thousands of fans lined the streets and cheered us on as we swam 2.4 miles, biked 112 miles, and finally capped it all off with a 26.2-mile run. 

Fans and the posters they hold up all day are of course encouraging.  However, after doing these many times, the signs are fairly typical.  Some are funny, like “You paid to do this”, or “It seemed like a good idea six months ago”.  Some are basic encouragement like, “You can do this”, or “Never give up”. 

In last week’s race, I saw one of the greatest posters.  It simply said, “Gaslight Yourself”.

Listen in to hear how you can learn how this strategy can help you sell, grow your business and manage a sales territory!

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