Marketing and Sales – Reaching Rural America with your Message

Join me today as I interview Cliff Callis from Callis Marketing

Cliff spent the last 34 years running Callis, a full service marketing and advertising agency.  In today’s discussion, we talk about how marketing and sales work together and his approach at reaching rural America.

Podcast Highlights:

• • • • 00:37 – The importance of research in your marketing efforts
      • 4:00 – Focusing on Rural America
      • 5:05 – The toughest struggles for a company marketing program:  Research, Planning, Budgeting
      • 8:05 – ROI of Marketing and Budgeting:  the importance of the discovery phase
      • 10:35 – Overcome the need to be everywhere and do everything in marketing: Prioritize and Measure
      • 12:45 – Making sense of all the digital platforms in advertising
      • 18:40 – Working with a customer to become the #1 brand in their market
      • 21:50 – Connecting the marketing and sales team towards a common goal
      • 24:38 – Content marketing- It works
      • 26:40 – The Cornerstone Content Method they use
      • 28:30 – Adjustments and changes to marketing since the pandemic

For further information on the Callis Marketing Agency

or to contact Cliff:

Web Site:  Callis

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