The Blog for the Ag Sales Professional

An Agriculture blog dedicated to selling in agribusiness.  These Ag blog articles focus on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community

Do you know how to calculate what you are worth to your customers? Most salespeople don’t. Listen in as I interview Dale Furtwengler to help you figure it out. In his career as a CFO and 30 years consulting with business owners and sales teams, Dale has a clear message on how you can get […]

3 and a half techniques to jumpstart you back into the selling mode after the holidays The holidays, especially Thanksgiving and Christmas pose a challenge to many salespeople. Our sales productivity drops as the festivities ramp up. First, we spend weeks building up to them.  We make sure orders are entered according to production shutdowns.  We […]

Real ways to use mental strength to be a better salesperson and enjoy it Listen in or watch this interview.  With over 35 years of selling experience, Joy Rains focuses on one of the greatest tools a salesperson can use to improve their sales and get more from their career: the mind Way before you […]

Now, We have our own holidays to celebrate! Recently, I saw a list of nationally “recognized days”.  It was in the thousands and almost none of them involved the one skill that every person needs in their life! Selling.  We are going to fix that today.  It’s long overdue for professional salespeople to have their […]

The #1 problem with the explosion of CRM programs and how you can avoid it from day one If I only had a nickel for every time I was asked to “Say something about CRM in your training session.” The agribusiness industry has been inundated with CRM programs.  But first, a quick definition.  Last month, […]

Big moments in training with a lifetime impact on your results In the last six weeks, I have been in front of five different audiences in the US and Canada.  I’d like to share a common experience that has occurred in all five of those and how it can help you or your sales team.  As […]

5 Ways to sell to the reluctant customer Are you familiar with the technology adoption curve?  It’s the 5-stage bell curve depicted in the picture above.   Developed in the 1950s by Everett Rogers, it breaks customers down into five categories by how they adopt new technology: Innovators = 3% Early Adopters = 13% Early Majority […]

and learning when to choose the correct one  Working around sales organizations every day as a sales trainer and coach gives me a chance to compare and contrast great salespeople versus their peers.  While there are dozens of key factors in achieving high results, these three skills seem to always come through on high-performing salespeople, […]

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