The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
The Knowing-Doing Gap The number one reason you need to coach your Ag Sales Professional is the Knowing-Doing Gap. If you are an Ag Sales Professional, the number one reason you want someone to coach you is the Knowing-Doing Gap. Unless you are brand new and haven’t been through any formal training, most sales people […]
Burned out? Been there done that? Been to the rodeo one too many times? Your sales career “Jumped the Shark”? (Happy Days reference). Are you stuck in that rut of…Every Tuesday, I call on Joe, then Ed, then the feed store in Springfield? Wednesday is the coffee shop crew, then … It happens to the […]
I don’t want to discount all the work that goes into creating logos, mission statements and slogans because those are critical for overall brand recognition and advertising purposes. Those elements definitely have their place in a business. However, to your farmers, to your grain & livestock producers, to your Ag retailers & feed dealers, “You” […]
One of my best customers used to have fun by frequently referring to me and my competition as “feed peddlers”. I think he was just having fun as he did continue to buy from me and we had a good working relationship as well as a friendship over the years. His insinuation that we were […]
Better yet, let’s prove how Invaluable (beyond calculable or appraisable value) you are! Paperwork gets lost – orders don’t get entered – drivers put products in the wrong bin – sales people forget to write down the correct price – farmers pull feed from the wrong bin – products are mixed incorrectly – seed is […]
Last time, I wrote about the number #1 quality farmers looked for in their sales person. The Purdue research polled over 1600 grain and livestock producers, large and small. That survey revealed that Honesty was the #1 quality. Sounds easy. Don’t’ lie, just be honest. However, I think it goes way beyond that. Farmers, anyone […]
No, it’s not “Being their Friend” or “Not being Salesy” nor is it a “High level of Level of Expertise”. And we certainly know it’s not “Calls me Frequently”. In 2013, Purdue’s Research Department polled over 1600 grain and livestock producers, large and small. The Large Commercial Producer survey asked questions around purchasing habits and […]
Farming of any kind is one of the most dangerous professions in business. Dangerous not only for the adults that are involved in it, but extremely dangerous to the younger family members that are in & around the farm. While sales itself is hopefully not a dangerous profession, the thousands of miles we drive every […]
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