The Blog for the Ag Sales Professional

An Agriculture blog dedicated to selling in agribusiness.  These Ag blog articles focus on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community

On The 12th Day of Christmas, My True Customer gave to me Well, it’s Christmas time and I thought we could use a version of this old song but with a twist for all the Ag Sales Professionals out there.  By this afternoon, hopefully, we will have parked the pickup, read or deleted all the […]

5 ways to standout             I hear the comment all the time “Sales is Sales.  Doesn’t matter what you’re selling.” It’s true to a point.  The process is the same.  However, that’s kind of like saying surgery is surgery.  Doesn’t matter if you are removing a skin tag or doing brain surgery.  There’s a bit of […]

Overcoming the fear of loss (Seller’s Remorse & Buyer’s Remorse)             Both scenarios below have the same point of resistance from the customer.  The customer is afraid of missing out on a better deal.  They fear seller’s/buyer’s remorse so much, they will defy the historical information that it’s time to sell grain/contract feed.  Research tells […]

Hang in the Pocket             Nothing can ruin a great day in your Ag sales territory like a phone call from a customer telling you that they suspect your feed killed their livestock.  If you’re in the feed business for long enough, it’s going to happen.  Said another way – If you feed it, you […]

Thanksgiving Edition             In the spirit of Thanksgiving, I thought I would offer an Ag sales version of what I am thankful for. Manufacturing Location improvements that gave me Faster truck lines at the elevator Better Pellets! – Less Fines! (kind of like taste great – less filling) More consistent products Less mistakes and faster ways […]

  Gray Areas in Ag Sales             “And I want full credit.  I don’t care about your policy on returning treated seed.  As a matter of fact, you should pay me for the time it took me to drive here.  Gas isn’t free you know.  I called you and told you to send me my seed. […]

Losing             Losing a sale.  Losing a customer.  Losing a peer to a competitor, a co-worker to retirement or a mentor and leader to cancer.  In today’s Ag market, losing your business unit to a merger is a definite likelihood.  It’s a fact of life in sales as well as many areas of life.   Over […]

I’d Like a Brand-new Feed Mill for Christmas             The old saying “Be careful what you wish for, because you might just get it” comes to mind throughout this adventure in what was to be my second worst day at selling feed.  We operated two mills in the area.  One, built in the 1950’s and […]

Receive My Free Weekly Blog
Subscribe to the Podcast
Follow Me on Social Media