The Podcast for the Ag Sales Professional

An agriculture podcast dedicated to selling in agribusiness.  This Ag podcast focuses on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.

Employ every one of the senses in the selling process Hearing – Sight – Touch – Smell – Taste and …… It’s a tough road out there right now in Ag selling.  You know it better than anyone else.  Most of our customers are up against narrow margins or below breakeven.  Competition is fierce as […]

Where do you start when you want to change, build or rebuild the sales culture of your agribusiness?         One of the most interesting benefits of training sales teams all over the US is experiencing a wide variety of sales team cultures.  You might think that salespeople are salespeople and sales teams are sales teams.  […]

WHAT WOULD A WEBSITE OF YOU LOOK LIKE? One of the first steps in my sales workshop is to have attendees explain what they do, who they do it for and why customers buy from them.  You would be amazed how often this drill stumps the attendees. This podcast helps salespeople understand how their customers […]

If you are struggling to find, training and retain top-performing employees in your agri-business, you are not alone.  Generational shifts, mergers, acquisitions and market disruption have increased the challenge of holding onto an employee for life. Listen in to this podcast as I interview Mark Waschek from Ag 1 Source as we discuss: 00:45 – All about […]

Is the Marketing Department not listening to the Sales Team?  Are Salespeople not selling your products correctly, as promoted by the Marketing Department? Then listen in as Standing Partnership’s Growth Marketing Expert Andrea Shea sat down with Agribusiness Sales Coach Greg Martinelli recently to talk about how to align marketing and sales. Listen to the podcast Sales […]

Listen in as I am joined by Andrea Shea to discuss the role of Standing Partnership in bridging the gap that exists between Marketing Departments and Sales in many agribusinesses.  Standing Partnership is a marketing communications company based in St. Louis with projects nationwide. For more information on Standing Partnership and their services or to […]

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