The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
And how to minimize or remove them Every business has a bottleneck. On your next walk through or tour of any feed mill, grain elevator, Ag retailer, Ag lending office, or equipment dealer, ask this one simple question. “What is the biggest bottleneck holding you or this business back from doing more?” If they manufacture […]
Improving your sales results with just one measurement Most of us have heard the old carpenter saying, “Measure Twice, Cut once”. It’s a reminder to double-check our measuring and marks when doing a home repair project. This is a great rule of thumb. I know it saved me numerous times over the last 40 years […]
Use them on your next sales call to expand your customer relationship Ever get stuck in a rut with a customer? Maybe you have talked about everything you can talk about and sold them everything you think you can sell them. What about prospects? Ever call on a prospect several times and feel like you […]
A new perspective on your role in sales I would like to present a unique perspective on what you do as a salesperson in your designated territory with your book of business. I’m sharing this view as many salespeople struggle to put all the pieces of their role into one flowing set of efforts. By […]
Does not mean your customer is “bottom line driven” Within the first 24 hours of anyone’s sales career, they run into the oldest and most common objection: Price. It happens right away and it continues through your entire sales career. Every salesperson can improve how they act, react, and think about price objections. Most salespeople […]
Arm your salespeople with one of the most important tools With thousands of self-assessments on the market, DISC is one of the most important for salespeople. There are several versions of DISC on the market. One uses four colors, another uses four types of birds, and another uses four animals. All are processed similarly. Once […]
How to use story format to connect better with your customers Every salesperson can help their customers by using a powerful story. The secret to a successful story in sales follows a format. These are not just fun or amusing stories that go on and on randomly. No! Your selling stories need to have a […]
How to build trust early in a selling situation Every salesperson can build trust faster, show more empathy, and develop deeper customer relationships by breaking the 4th wall on a sales call. What is the 4th wall, and how do I break it? The 4th wall term originates from the acting world. Whether on stage, […]
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