The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
Segmenting your way to Sales Success Are you calling on the right prospects in the right places? Are your salespeople calling on the right prospects in the right places? You might want to double check with them as I find far too many of us in agribusiness are “Fishing in Swimming Pools” Lots of activity […]
Dairy boots and getting “Robbed” Every customer has a customer! This is so important for salespeople to understand that I want to repeat it. Every customer has a customer! If you sell to an agribusiness like a feed mill, grain elevator or Ag retailer, then that is obvious. However, you might be thinking that since […]
Do this fun and easy exercise to build one of your most important selling skills A critical component to building connections with prospects and customers is the skill of empathy. The world is full of people who want to be understood. In Stephen Covey’s famous book, he gave us the 7 Habits of Highly Effective […]
How to outsell your competition without the lowest prices, the best technology, or biggest marketing budget In the 1975, Van McCoy released a hit song and dance called “Do the Hustle”. The lyrics are very simple and so is today’s message. The lyrics were literally, “Do the hustle”. The irony is that it’s also the […]
Channel the power of DISC styles Bad news…down markets…increased costs…It’s all over the agribusiness headlines. Every day, the outlook for farmer profitability is reported as dismal and getting worse. When it comes to agribusiness company news, it doesn’t get any better. Sales and profits are down, generating work force reductions, mergers or location closures. This […]
How healthy is your prospect funnel? Prospecting and cold calling are some of the more difficult selling skills for salespeople to master. I am often asked to help salespeople improve them. My first question to them is always, “Tell me about your prospect funnel?” And guess what? Many do not have one. That becomes problem […]
How dysfunctional is your sales anatomy? Last week, we covered the proper functional Anatomy of a Sale. Go back and read or listen to it first to gain a better understanding for this article. Today, we cover the same 5 systems. However, we highlight the major symptoms when you have dysfunction in your sales process. […]
Let’s study the healthy anatomy first To be effective in any field, you must understand the basics of what you do. You have to study the craft of selling. As an Ag sales professional, you sell to farmers and agribusiness buyers. That’s the big picture of what you do. Today, I want to make sure […]
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