Category: Sales Coaching

  Are you stuck in the weeds or too lofty to understand the details?  Then you need an Altitude Adjustment! Think back to your last several sales calls. Did you get stuck in the weeds in one area? Did you only discuss big-picture topics and never get down into the details of actually doing any […]

And capture the other 75% of available customers A silly reference to Popeye, I know.  But hear me out.  It’s worth the read What was Popeye’s tag line? “I am what I am and that’s all that I am!”             I see many salespeople that follow that same mantra when they sell to their customers.  […]

  Every sales team has them.  If you think your team doesn’t, then it might be you! Walking by Carol’s office, I noticed her phone was off the hook and laying down on her desk in front of her as she worked on her computer.  “Carol, your phone is lying in the middle of your […]

It’s more important to your selling success than you think   What are the 4 Components of an Iconic Selling Experience (SX)?     During sales training workshops, one of the first points I convey is how important you are in creating the Selling Experience (SX) for your customers.  Lately, we hear a lot about […]

What’s the Selling Experience (SX) like with YOU?   It’s more important to your selling success than you think What are the 4 Components of an Iconic Selling Experience (SX)?

The ethical challenges of selling in agribusiness   “You do know that’s metric tons, right?” Don asked me.  With that question, my world spiraled into a state of panic.  Things were going great.  After my first year as a trainee, I had the exciting opportunity to work in the corporate office, helping to manage the […]

In between planting and harvest is 100+ days of summer Well, maybe not this year Originally published in Feed & Grain Magazine’s Coach’s Corner As plant 2019 finally comes dragging across the finish line, many of you are slipping into what is called a summer slump.  I know…I can hear you saying, “We have spraying, […]

Use this lull in the action to sell, coordinate and improve engagement. Applies to Friday’s as well   I have to admit as a salesperson, I love holiday weeks like this one.  But not for the reason you think.  The 4th is on Thursday this year, which means most people will work Monday and Tuesday.  […]

How to use famous quotes to sell your biggest customers   Let me start by throwing a few quotes at you and then we will try to make sense of their conflicting message: “Think Big to Be Big!” – Herb Tarlek, WKRP in Cincinnati TV show from the ’70s. Also quoted by many salespeople trying […]

How an NFL commercial can help you develop your team!   In the mid-’80s, several companies ran ads during NFL games called, “You make the call”. They were short clips of some incredible football plays that were somewhat gray areas for the referee to make the call.  Hence the name, “You make the call”.  They […]

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