You’re missing a perfect opportunity to Close more sales The message is loud and clear. Your prospect is not interested in buying from you. It might sound like, “Thanks for the information, but I think we’re going to stay where we’re at. We’ve been with them a long time and they haven’t done anything […]
Did you get your money’s worth this year? November through March is trade show season in agribusiness. Between state, regional and national shows, it becomes a blur as to where you went, who you talked to and what you were supposed to follow up on. By the time you get unpacked from one show, […]
Does your power steering go out right when you get to the prospects drive way? I had the great opportunity to be on the Rural Lifestyle Dealer’s Podcast with Lynn Woolf, Managing Editor of Rural Lifestyle Dealer . They have great articles, podcasts and webinars available on all subjects related to serving this part of […]
Are you offering too much value? How could you possibly offer too much value to a customer? Working with salespeople over the years, one of the most frequent comments I hear regarding their selling style is, “I’m not a pushy sales guy. I’m not out there pushing product!” Or “I’m a challenger salesperson or […]
What to do when the market kicks you in the teeth! Every day in the agribusiness world, it happens. Somewhere out there, good, hard-working salespeople are hustling, having success, doing all the right steps to grow their territory, and then it happens. A “bad” thing happens to them. Sometimes their fault. Sometimes with plenty of […]
In sales, we ask customers to change from their current products, switch to our products, and leave the known! What’s so hard about that? If you think about what we do in sales, it’s all about change. Not us, but our customers. They are currently buying from someone. Satisfied or not, they […]
To farmers and agribusiness buyers, we all look the same. So, figure out how to change the game. A white Ford pickup, slowly rolling into the driveway, a hesitation on getting out of the pick-up, and a look of “I hope I’m not too salesy”. Let’s face it. We all look the same […]
They need you now, more than ever before Strategies for showing up and making a difference for your customers Originally published in the winter edition of Wisconsin Agribusiness Association’s Magazine WABA Magazine As the crowd of several hundred took their seats and the announcer began reading my intro, I had a thought on how to […]
A new look at an old tradition For most of us, the next few days will involve one of the most socially awkward and potentially boring events of the year: The dreaded company Christmas party. If you’re fortunate, it might be an hour towards the end of the day today or next Monday with […]
How You are disengaging half of your customers! For them, socializing is actually painful We start our selling process by the book and with good intentions. We are taught in sales that people buy from people…. Or, people buy from people they like or trust. All very true. So, we think that before we go […]
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