Author: Greg Martinelli

When selling, don’t forget the one person more important than your customer As Ag sales professionals, we wake up every day, jump in the pick up and head out to the farm, ranch or Ag retail store to focus all our efforts on improving the lives of our customers.  Here is the interesting part.  So […]

When selling, don’t forget the one person more important than your customer As Ag sales professionals, we wake up every day, jump in the pickup and head out to the farm, ranch or Ag retail store to focus all our efforts on improving the lives of our customers.  Here is the interesting part.  So does […]

They want you to do a good job at selling to them Here’s a bold thought for today:  Your customer wants you to be a successful salesperson.  They want you to do a good job of selling to them.  They may not act like it, but they truly want you to do well when you […]

They want you to do a good job at selling to them Here’s a bold thought for today:  Your customer wants you to be a successful salesperson.  They want you to do a good job of selling to them.  They may not act like it, but they truly want you to do well when you […]

How to overcome the fear of rejection and keep the sale alive Farmers (really, all customers) shop harder during tough times.  This week, I want to also remind salespeople that in tough times, producers will reduce all expenses with their vendors.  You are going to experience more “No” responses in your closing questions than you […]

How to overcome the fear of rejection and keep the sale alive Farmers (really, all customers) shop harder during tough times.  This week, I want to also remind salespeople that in tough times, producers will reduce all expenses with their vendors.  You are going to experience more “No” responses in your closing questions than you […]

The seven stations on every customer’s journey Are you helping, hurting, or ignoring them? Over the last ten years of weekly blog articles and podcast episodes, the focus has mostly been on improving your selling process.  I think it’s important to spend a few minutes discussing the buying process that your customers go through.  It’s […]

The seven stations on every customer’s journey Are you helping, hurting, or ignoring them? Over the last ten years of weekly blog articles and podcast episodes, the focus has mostly been on improving your selling process.  I think it’s important to spend a few minutes discussing the buying process that your customers go through.  It’s […]

 How to be persistent to get the sale versus being pushy Every salesperson knows they have to be persistent to gain a customer, to get a prospect appointment, or to make a follow-up appointment again and again.  However, not one single salesperson in the world wants to be known as pushy.  This is even more […]

How to be persistent to get the sale versus being pushy Every salesperson knows they have to be persistent to gain a customer, to get a prospect appointment, or to make a follow-up appointment again and again.  However, not one single salesperson in the world wants to be known as pushy.  This is even more […]

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