Category: Sales Coaching

4 ways to manage your stress when selling Recently, we have all seen the reports about how stressful farming can be.  Our livestock and crop producers work in one of the most stressful professions out there.  High debt, low margins, seasonality effects, at the mercy of:  the weather, government programs, and international relationships.  Add into […]

Selling Stress 4 ways to manage your stress when selling        Listen in today as I discuss methods for dealing with stress when selling to your stressed out customers!   If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those […]

Co-create the solution to achieve the Impact   At the end a long day of riding together on sales calls, my sales manager recommended we pull in and grab some supper before heading back to the office.  There in the smoking section of the Iron Skillet, he started his coaching session off with a bold […]

There never seems to be a good time to stop for training   Stephen Covey tells us the story of the wood cutter who is too busy cutting down trees to sharpen his saw.  So, “Sharpen the Saw” became the 7th of his 7 habits of highly effective people. Selling skills are no different.  We […]

Go from Monologue to Dialogue 4 Ways to increase customer engagement on your sales calls Ask any salesperson what they do, and they will most likely tell you, “I sell for XYZ Agribusiness”. Then you ask, “How do you do that?”  Again, most salespeople will respond, “I go out to see farmers or agribusinesses and […]

The #1 Virtual Selling Tip From someone who made 3 virtual mistakes   Watch the Video Recently, I had the great opportunity to be on a virtual video/podcast episode of “The Thought Leader Series”.  This is a weekly video series produced by Farm Equipment Magazine.  Executive Editor, Kim Schmidt and I connected for about 20 […]

Are your fears undermining your sales results? Use these steps to build your sales confidence.  Don’t allow cold-calling anxiety to affect your actions   When we think about acts of courage, we typically don’t associate them with selling.  In sales, we wake up every morning, jump in the pickup, and head to our farmer or […]

Selling through Difficulty For those moments when selling feels like it’s all uphill! One of the best quotes on selling through difficulty I heard came from a speaker at a sales meeting.  I really wish I could remember his name, but there’s been too many years and too many speakers in between.  However, it was […]

Selling through Difficulty For those moments when selling feels like it’s all uphill!     If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it. Sign up for my weekly blog and podcast using the links […]

Part 2:  After we Re-open and then possibly quarantine again          Welcome back to the journey towards Re-Opening Agribusiness.  If you missed part one of this series, please go to Re-Opening Agribusiness Pt 1.  The key message was the Stockdale Paradox and these 5 considerations for selling in agribusiness during quarantine: During quarantine Purpose […]

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