The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
Assessments Sustainable Training A Coaching Environment Organization Complete Article First published in Ag Innovator – Summer issue by Farm Equipment Manufacturer’s Association
That feeling when you finally get your truck out of the rut and start moving Keep the momentum going! Welcome back to the journey to reinvent, reinvigorate and recharge. If you missed the previous article, here’s the link to the complete article Teaching an Old Sales Person New Tricks, and here’s a quick summary: Review […]
This is my 15th Horse Fair! What could possibly be different? As I loaded up the minivan with promo material, samples and booth accessories, I was dreading the next 4 days. Every year, for the last 15 years, I made the journey to set up and work the booth at the national horse show. […]
Diagnose, then Prescribe! Imagine you are very ill. You are experiencing terrible abdominal pains. You rush to see your doctor. He takes one look at you doubled over in abdominal pain and hands you a prescription for Vicodin. “Here” he says, “This is what you need. It works wonders on all my patients.” Two days […]
As a salesperson, you can tear down the walls that separate! As a sales trainer, consultant and coach, I start the process with a deep dive into current sales team strengths/weaknesses and the reinforcement or changes needed. This discussion typically goes on with the general manager or VP of Sales. In almost every case, […]
Originally published on Feedandgrain.com It takes the whole team to solve your industries biggest challenges! A look at the various roles departments play when introducing a new pellet to market There it was, piled high in the center of the table. Six months of testing, sampling and screening and there it was — the perfect pellet. […]
Internal Networking: “Quit Coveying” at Sales Meetings! We could see Rob, our sales manager, coming from across the auditorium. We knew we were in trouble. Not real trouble. Just that humorous kind of trouble that he used as a great management tool. It was July and like many companies in agribusiness, we were having our […]
My guess is yes. Working with sales managers in agribusiness on a daily basis, I hear this complaint a lot. “We launched a great Customer Relationship Management (CRM) program, but the sales team just does not use it.” “We spent a lot on it and it has the capacity to do great things.” “However, we’re […]
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