The Blog for the Ag Sales Professional

An Agriculture blog dedicated to selling in agribusiness.  These Ag blog articles focus on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community

What to do when your customer is super busy – Planting & Harvest Strategies for the Ag Sales Professional As Dave and I pulled onto the farm, we could see all the hustle and bustle going on.  The weather broke, the planting window was open and this producer was in a full panic to get […]

How can Reality TV help you be a better Ag Sales Professional? Twenty-one years ago, I was running hills on a training run to get ready for my 7th marathon.  As I did, something snapped in my ankle and suddenly I was in extreme pain and couldn’t put weight on it.  No, it wasn’t my […]

Learn How to Handle the Everyday Crisis in your Feed & Grain Business.  Plus many more presentations to attend and exhibitors to see  

The Ag economy is in tough shape for producers and Agribusiness!  What to do? Rethink Upselling! A word of warning about this article.  Please read it entirely before passing judgment on what I am proposing.  The reason I say that is because it challenges a long-standing belief that we should continuously upsell customers.  I am […]

We’re “Fixin” to get busy in the farming and agribusiness world.  Many parts of our industry are busy all the time, but late March through mid-June is an extra busy time.  On the farm, ground needs to be worked, fertilizer spread and crops planted.  In our Agribusinesses, we prepare for this rush of activity and […]

Trap #1:  What do you have for me today? See Last Week’s blog post for more on how to handle this situation Trap #2:  What’s Your Price? Other potential versions of this are: “How much is this going to cost me?”  or “I can’t afford that!” or for my grain buying friends, “What’s your basis?” […]

                           I really shouldn’t call them traps because I truly don’t think our customers are setting a trap.  They are just busy people and want to get right down to the point.  As most of us know, the sales process involves – Connecting-Asking good questions to uncover needs-Presenting a solution to those needs-Closing […]

Over the years, I’ve had the pleasure of training many salespeople in the skills and art of becoming an Ag Sales Professional.  While it’s true that selling is selling, there are some specifics that help when you know the industry you are training in.  For this week’s article, I started to think about how I […]

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