The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
Had the great opportunity to bring the keynote to the Far West Agribusiness Association. My message “They Need You Now, More than Ever Before” Why? Compared to 5 – 8 years ago, selling in agribusiness isn’t easy. Producer margins are tightening, price resistance is increasing and soon accounts receivables will be a […]
Where do you start when you want to change, build or rebuild the sales culture of your agribusiness? One of the most interesting benefits of training sales teams all over the US is experiencing a wide variety of sales team cultures. You might think that salespeople are salespeople and sales teams are sales teams. However, […]
What would a website of YOU look like? One of the first steps in my sales workshop is to have attendees explain what they do, who they do it for and why customers buy from them. You would be amazed how often this drill stumps the attendees. After they struggle with it, I have them […]
Develop Follow up skills to be Relevant, Resilient, and Sell more Most of the sales teams I work with are in long-term relationships with their customers. It’s not a one-and-done sale. They sell their customer over the course of years, decades, or their entire selling career. Some of these salespeople become close business advisors […]
Employ one or all of these quick action items today! Quick tips to get organized, stand out from competition & sell more! Talk Less and Sell More: Who’s talking more in the sales process? You or the customer? Most of the time, it should be the customer. Observe yourself today. If it’s you, Stop it! […]
“What? Now I have to collect on the sale!” Will Secor from CoBank had a tough job this week but did well. He gave the opening keynote on Monday morning to several hundred attendees at the NGFA Country Elevator Conference. Obviously, times are a bit tougher in agribusiness and some of the areas aren’t the […]
And provide some peer pressure yourself Today, we’re going to learn how you can use peer pressure to increase your performance, increase your peer’s performance and ultimately improve sales results. When we hear the term “Peer Pressure”, we usually think of all the negative connotations associated with it. It’s the high school friend that encourages […]
Part 6 of “Knowing” how to sell is not enough Our journey to eliminate the gap between what we know we should do and actually doing it continues. Part 1: Knowing how to sell is not enough Part 2: Talking too much. Part 3: Routine versus a Rut. Part 4: Fear & Conventional Wisdom holding […]
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