The Blog for the Ag Sales Professional

An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community

Lower Prices! Sell Value!

From Peddler to Partnership, the Yin and Yang struggle that all salespeople go through It’s a journey as salespeople that we all make. From peddling on price to positioning as a partnership. Trust me when I say, none of us want to sell on price. We all want to sell on value. We all […]

Ag Sales Professionals, Agronomy Sales, commodity sales, Feed Sales, pet food sales, Seed Sales, seed sales skills, value added selling

3 Ways You Sell like a Hypocrite?

And how easy it is to correct Hypocrite is certainly a strong word and I can soften it up, but I’m afraid that’s exactly what we do. We say one thing and do another. In sales, it means expecting our customer to do something that we don’t do ourselves. Frequently in a training or coaching […]

Ag Sales Professionals, Agronomy Sales, Feed Sales, pet food sales, Sales Career, sales coaching, seed sales skills

When Good Sales Days Go Bad

Despite the best laid plans You can plan and anticipate and prepare all you want, but there are just going to be those days on territory when things go horribly wrong. A customer or prospect you prepared to meet cancels. An emergency customer service issue pops up and you have to cancel your meeting with […]

Ag Sales Professionals, Agronomy Sales, commodity sales, Feed Sales, pet food sales, Sales Career, Seed Sales

Break the Toy

Every product or service has its limitations – Find them to improve your sales Well, it’s Christmas time and I thought I’d tell a little Christmas Story from long ago about a young child named Christy. Now Christy wasn’t your average 8-year-old. Yes, she loved to play with toys, but she had a unique talent […]

Ag Sales Professionals, Agronomy Sales, Feed Sales, pet food sales, Sales Career, sales coaching, Seed Sales, seed sales skills

Tough Times Teach

You learn a lot more in the tough times than the good! Ever talk with a relative that survived the Great Depression? Like no other experience in their lives, these years of despair changed their lives and shaped who they are. Both my parents grew up in that timeframe and often tell stories of how […]

ag business, Ag Sales Professionals, Agri-business, Agronomy Sales, Feed Sales, Sales Career, sales coaching, Sales Productivity, Seed Sales, seed sales skills

Speak to Sell

Take advantage of the #1 fear to grow your business It’s been said that the #1 fear is public speaking, which means people are more scared of speaking in public than dying or shark attacks or long lines at the DMV. Now, I don’t know if the fear is truly that high on everyone’s list, […]

Ag Sales Professionals, Agronomy Sales, commodity sales, Feed Sales, pet food sales, Seed Sales, seed sales skills

“Butch, You Talk Too Much”

Blessed with the Gift of Gab but need to control it? There are many great quotes in the classic movie, “Butch Cassidy and the Sundance Kid.” One of them really applies to a particular sales skill of balancing the amount of time you talk vs. listen. In this scene, Paul Newman as Butch Cassidy is […]

Ag Sales Professionals, Agronomy Sales, commodity sales, Feed Sales, pet food sales, Seed Sales, seed sales skills

Everybody is Selling Something

And everybody is on commission A short week calls for a short article. This one is easy to explain and easy to understand. Simply put, “Everyone is Selling Something!” You might not have the designated title as a salesperson or you might not interface with the external customer, but trust me, you are selling someone […]