Employ every one of the senses in the selling process
Hearing – Sight – Touch – Smell – Taste and ……
It’s a tough road out there right now in Ag selling. You know it better than anyone else. Most of our customers are up against narrow margins or below breakeven. Competition is fierce as everyone is trying to improve ROI. Your sales presentations that used to work are being scrutinized harder by your customer. Maybe your competition is putting new ideas in your customer’s mind that isn’t exactly accurate or helpful.
What to do? Do you continue to sell the same way you always have or do you learn to differentiate your selling process?
Today, I want you to start employing all six senses in your selling process. Quit handicapping yourself by using some of the least effective senses. Tap into the most effective senses for transferring a feeling as Zig wanted us to.