It’s always about price – PODCAST

Part 2:  Digging into two over-used sales phrases you should stop believing now!

Please listen through the entire article before reacting to the title.  While it may sound contrary to everything sales experts have told you, I want to caution you that… it kind of is.  The purpose of this podcast is to help salespeople make sense of an old sales adage.

Last time, we covered the old sales adage, “We don’t take No for an answerPodcast version

Today, I’m taking aim at another common adage that is very difficult for salespeople to understand, “It’s never about price”. 

Listen in as we discuss how to use this concept and understand it from a salesperson’s perspective

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