The higher you climb, the lower the objections
Over the last six years of blogging and podcasting, personal brand building has been the subject over a dozen times. The importance can’t be stressed enough. You either climb the brand ladder or remain stuck on a rung you might not like. The higher you go, the less resistance you run into in your selling approach.
Those at the higher rungs of the brand ladder will also enjoy
- More profitable sales,
- Fewer price discounts,
- Fewer bad customers,
- A better fit for their resources, and
- A reduced cost of doing business.
Listen in as we discuss the importance of improving your personal brand!