Originally published in Wisconsin Agri-Business News Quarterly – Fall 2017

The book Crucial Conversations came out many years ago and swept through the business world. I thought an agribusiness focused version would be helpful. As the farmer and producer have tougher times, so will agribusinesses. That leads to tough or crucial conversations. Appreciate the Wisconsin Agribusiness Association printing the article. More articles can be found on their website WABA

Make your next meeting memorable by bringing in a speaker who’s been there. Contact me to find out how Greg@GregMartinelli.net (608) 751-6971

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