The Who and Why of Selling – Podcast

The 2 questions you need to answer before stepping on the farm

On day one of any sales career, never leave the office until you have a good answer to the following question,

Who do we sell to?”

After discussing the answers to the “Who” question, I want you to ask the “Why” question.  That is,

“Why would those farmers (the Who) do business with us?”

Don’t go to a single farm until you understand the answer to this question in detail.

Think you know the answers to these two questions?

Listen in and discover you might need to dig deeper than, “We sell to farmers”

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