And why it’s so important you ask it on every sales call

“What’s Next?” 

There it is.  I gave it to you right up front.  Ever see those clickbait web posts that make you weed through mountains of ads to get to the point?  Not this article.

It’s so easy to ask and such a powerful question.  In sales training workshops, we spend extensive time training and practicing how to ask good sales questions.  It’s one of the most important skills for a salesperson.  Often, attendees are hesitant to ask some of the tougher questions, ones that feel like they might be prying too deep into the producer’s business.

So, we design some easy questions for them to keep communication flowing.

“What’s next?” is one of those questions.

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