The Confused customer says “No” – PODCAST

Lessons from walking the World Pork Expo

Walking through the World Pork Expo in Des Moines last week, I couldn’t help but wonder how a swine producer makes their decisions on product lines.  I felt this same way as I walked through the Info Ag Conference in St. Louis last year.  Aisle after aisle of booths.  All with great products.  All with great marketing material.  All with salespeople who were eager to explain their products.      

Yet, I wondered as a swine producer (end-user of the products on display), how would they decide between one software platform to another or one nutritional supplement to another. 

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