Selling to the Laggards – Podcast

5 Ways to sell to the reluctant customer

Just about every industry is affected by new technology.  We are all trying to become faster, better, and always with an eye on increasing the ROI for our customers. However, as salespeople, we struggle to get our customers to adopt this new technology. 

Listen in as I walk through the 5 ways to improve your sales success when meeting this customer.

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