How to get comfortable handling the #1 objection salespeople face

Price objection remains the #1 problem sales teams face on a daily basis.  In my workshops, coaching sessions, and presentations, price objection is still the one area that every salesperson wants to solve. While it will never go away completely, these two skills will help you deal with them.  whether you are out in the field, in the farm shop, standing at the counter, or sitting in your customer’s board room, these skills will help you remain calm and keep the conversation going.

Keep this thought in mind when dealing with price objections:  In my estimate of personally dealing with them for 30 years, working directly with dozens of salespeople I managed, and working with thousands of salespeople in training workshops, I would estimate that over 50% of price objections are not comparing equal products or services.  

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