The #1 problem with the explosion of CRM programs
and how you can avoid it from day one
The agribusiness industry has been inundated with CRM programs.
The Problem: It starts early in the selling process. When the CRM salesperson calls on a company, they start at the highest level: CEO, CFO, or VP of Sales. They first sell them on the concept of all the great things it will do for managing and monitoring sales results and activities. They also sell our senior managers on the idea that all of the in-depth customer information will be stored electronically. This means if a salesperson leaves the company, the next person “just picks up right where the previous person left off. Easy as the click of the mouse.”
Then our CRM salesperson drops the price tag into the discussion.
Listen in as we discuss how you can avoid this costly mistake from the very beginning OR how you can fix the problem if you have already launched your CRM program
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