The Why’s Guy Method to Better Selling

For those of us that remember being called a “Wise Guy”, we know it’s not really a good thing.  In slang, it meant you were over-confident, conceited, kind of a know-it-all.  In the Three Stooges episode, it was the comment right before Moe would hit Curly.  In mafia slang, I don’t think it was a compliment either.  However, in sales, I want you to become a Why’s Guy.  A small change in spelling which opens up a whole new world of information from your customer.

Listen in to find out how you can use this simple question pattern to become a Trusted Advisor in your sales approach!

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