The seven stations on every customer’s journey
Are you helping, hurting, or ignoring them?
Over the last ten years of weekly blog articles and podcast episodes, the focus has mostly been on improving your selling process. I think it’s important to spend a few minutes discussing the buying process that your customers go through. It’s appropriately called the “Customer’s Journey”. It’s their journey to becoming your customer. It’s also their journey when they decide to stop being your customer.
This journey has seven stations or stops along the way. The visual below helps to understand them.
Listen in as we discuss how you can use a simple set of questions to understand your target market and sell more ideal customers.
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