The Sales Balancing Act – Podcast

A sales career is built on self-balancing your time

For an effective sales career, you need to be self-balancing.  In every sales role, there is a constant pull of your time and energy between two opposites. 

For example: “Do I…….

  • Focus on my current customers or focus on prospecting.  The hunter-farmer decision
  • Focus on the strategic few customers or treat every customer equally.
  • Make sales calls or have an office day.
  • Focus on one market segment or cover all of them in my geographic territory.
  • Become a specialist versus being a generalist.
  • Focus on technical and data to sell versus more of a relationship selling style.
  • Being all about your commission versus being all about the customer versus being all about the most technically correct solution.

Listen in as we discuss how balance can help and hinder your sales career!

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