Learning from Losses and Losers You’re missing a perfect opportunity to Close more sales If this article helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it. Sign up for my weekly blog and podcast using the links […]
Calling on the Wrong accounts! Start with Who Simon Sinek is great but wrong! Well, maybe not wrong, just not as clear as I think he could be. If you’re not aware, Simon is a YouTube sensation, writer and motivational speaker who speaks on his topic, “Start with Why”. It’s a great message and I […]
Top lessons for every Ag Sales Professional from McDonald’s A few years ago, the movie “The Founder” came and went quickly through theatres. So fast, most of us never had a chance to see it. Flipping through Netflix recently, I had a chance to watch it and was amazed by the great sales lessons you […]
I’d Like a Brand-new Feed Mill for Christmas The old saying “Be careful what you wish for, because you might just get it” comes to mind throughout this adventure in what was to be my second worst day at selling feed. We operated two mills in the area. One, built in the 1950’s and […]
The Day our Feed Trucks Quit I still remember the location on Highway 90 that I was driving on when I got the call from the feed mill. On a boiling, warm Tuesday morning in July, my family loaded into the minivan and headed to O’Hare for the vacation of a lifetime. Fifteen years […]
I know why I want to segment my customers, but How do I go about segmenting them? In our last blog, we covered why you want to segment your customers…. increased sales, increased profits, increased sales productivity, gaining clarity on who to call on and what products or services to offer them. Now comes the […]
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