How to navigate the risks and opportunities
when selling to farmers and Ag buyers
Volatility is great for Ag salespeople,
- If they recognize the opportunity.
- If they can sort through the noise.
Volatility is bad for Ag salespeople,
- If they fail to recognize the risk.
- If they ignore it and don’t get in front of it.
As salespeople, we love selling into a booming market. However, in 35 years in agribusiness, there may have been maybe six years of this type of booming Ag economy. The rest of those years, I would consider to be “volatile”. Odds are high that you will spend the majority of your agribusiness career selling to customers who are having difficult times.
That’s why you need to look at volatility through a different lens than your customers and, more importantly, differently than your competition.
Listen in as we discuss how you can learn to look at volatility differently and become more effective for your customers.
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