Selling Hi-Tech products to Low-Tech Customers – PODCAST

3 Tips for those that sell complicated or invisible products

Do you sell a highly technical product?  One that is difficult to explain? Like a biological soil product, a pre-biotic for dairy cattle, or option strategies for grain marketing. 

Do you sell an invisible product?  Like yeast, probiotics, soil additives, or micro-nutrients. 

Do you sell a product that works perfectly and yields ROI in a test lab or test plot situation, but then becomes difficult to show in the real-world use? 

Listen in as I go through the 3 tips for selling complicated or invisible products

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