10 Takeaways from the J.L. Farmakis Inc.

2022 Farmer Speaks Survey

I am always looking for ways to understand customer decision-making processes.  This information is critical when selling to someone.  You must know what factors are influencing their decisions.  Knowing them allows a salesperson to sell on purpose versus just out there spreading the good word about their products. 

On a recent webinar, I had the opportunity to listen in as J.L. Farmakis Inc. shared several insights from their 2022 Farmer Speaks Survey.  During the webinar, they shared key results from the survey.  They also had three larger producers in the upper Midwest participate as well.  They helped interpret the results from a producer’s point of view. 

Listen in as I go through 10 takeaways from the survey that apply to your selling approach!

Podcast: Play in new window | Download